World Blood Donor Day
June 2015 — The theme of this year’s campaign is “Thank you for saving my life”. It focuses on thanking blood donors who save lives every day through their blood donations and strongly encourages more people all over the world to donate blood voluntarily and regularly with the slogan “Give freely, give often. Blood donation matters.” The campaign aims to highlight stories from people whose lives have been saved through blood donation, as a way of motivating regular blood donors to continue giving blood and people in good health who have never given blood to begin doing so.
|World Blood Donor Day|
|Observed by||All member states of the World Health Organization|
|Next time||14 June 2016|
Every year on 14 June, countries around the world celebrate World Blood Donor Day (WBDD). The event, established in 2004, serves to raise awareness of the need for safe blood and blood products, and to thankblood donors for their voluntary, life-saving gifts of blood.
World Blood Donor Day is one of eight official global public health campaigns marked by the World Health Organization (WHO), along with World Health Day, World Tuberculosis Day, World Immunization Week, World Malaria Day, World No Tobacco Day, World Hepatitis Day, and World AIDS Day.
Transfusion of blood and blood products helps save millions of lives every year. It can help patients suffering from life-threatening conditions live longer and with higher quality of life, and supports complex medical and surgical procedures. It also has an essential, life-saving role in maternal and perinatal care. Access to safe and sufficient blood and blood products can help reduce rates of death and disability due to severe bleeding during delivery and after childbirth.
In many countries, there is not an adequate supply of safe blood, and blood services face the challenge of making sufficient blood available, while also ensuring its quality and safety.
An adequate supply can only be assured through regular donations by voluntary unpaid blood donors. The WHO’s goal is for all countries to obtain all their blood supplies from voluntary unpaid donors by 2020. In 2014, 60 countries have their national blood supplies based on 99-100% voluntary unpaid blood donations, with 73 countries still largely dependent on family and paid donors.
Themes of World Blood Donor Day campaigns
2014: Safe blood for saving mothers
The focus of the WBDD 2014 campaign was “Safe blood for saving mothers”. The goal of the campaign was to increase awareness about why timely access to safe blood and blood products is essential for all countries, as part of a comprehensive approach to prevent maternal deaths.
According to the World Health Organization, 800 women die every day from pregnancy and childbirth-related complications. Severe bleeding is the cause of 34% of maternal deaths in Africa, 31% in Asia and 21% in Latin America and the Caribbean.
The global host for the WBDD 2014 event was Sri Lanka. Through its national blood transfusion service, Sri Lanka promotes voluntary unpaid donation to increase access to safe and sufficient blood and blood products.
2013: Give the gift of life
The focus for the WBDD 2013 campaign – which marked the 10th anniversary of World Blood Donor Day – was blood donation as a gift that saves lives. The WHO encouraged all countries to highlight stories from people whose lives have been saved through blood donation, as a way of motivating regular blood donors to continue giving blood and people in good health who have never given blood, particularly young people, to begin doing so.
The host country for World Blood Donor Day 2013 was France. Through its national blood service, the Etablissement Français du Sang (EFS), France has been promoting voluntary non-remunerated blood donation since the 1950s.
2012: Every blood donor is a hero
The 2012 campaign focused on the idea that any person can become a hero by giving blood. Blood cannot yet be manufactured artificially, so voluntary blood donation remains vital for healthcare worldwide. Many anonymous blood donors save lives every day through their blood donations.